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Privacy Policy

Targeted DNA, LLC (Including its subsidiary “Targeted Skin” operating via www.targetedskin.com, the “Website”) is committed to maintaining the privacy and security of your personal information. We understand and appreciate that health information is particularly sensitive. This Privacy Policy discloses Targeted DNA’s information collection practices in connection with our Website and applies solely to the information that we collect.

Our Terms of Use document explains that, by using our Website and signing up for testing or products, you are allowing us to collect, use, and process information that could be used to identity you, either alone or in combination with other information (“Personal Information”) according to the provisions set forth in that document and in this Privacy Policy. By clicking your acceptance and creating an account, you signify your acceptance of this Privacy Policy.

If you do not agree to the terms of this Privacy Policy, please do not purchase from our website or use it in any other way. Your continued use of our Website following the posting of changes to these terms will mean that you accept those changes. By registering for an account, you are agreeing that we may send you promotional emails about our Services. You can opt out of receiving certain messages or notifications from us by contacting us at support@targetedskin.com. Please note that you may not opt out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or service-related emails.

At Targeted DNA, we collect several types of Personal Information. We collect this information from you when you purchase from us, use the Website, create a personal account, complete surveys or forms, and communicate with us. We will not use your Personal Information without your consent unless: (i) the information has been anonymized or aggregated so that you cannot reasonably be identified as an individual; or (ii) a legal obligation requires us to use it in some way e.g. a court order requires us to disclose the information.

We collect three primary types of Personal Information through the Website:

1. Registration Information is information that we collect from you when you initially purchase from us. Examples of such information include your name, age, zip code, and contact information, such as an email address. We also collect your credit card information to process payments.

2. Your genetic profile is created when you purchase one of our DNA tests which is analyzed and processed through our CLIA-certified third-party testing laboratory. Our laboratory partner analyzes your specific SNPs related to our proprietary genetic tests and destroys your sample after 30 days. No information is shared with any 3rd parties by our testing laboratory.

3. Targeted DNA will not sell, rent, or license your personal information with third parties for their own marketing purposes unless we receive your express consent to do so. We may use the information we collect from you when you sign up, purchase products, respond to a survey or marketing communication, or surf the Website in the following ways:
• To personalize your Website experience and to allow us to deliver the type of content and product offerings to which you seem most interested.
• To allow us to better serve you in response to your customer service requests.
• To quickly process your transactions.
• To administer a promotion, survey or other Website feature.

We use your registration information to authenticate your Website visits, to assist with your purchases, and to communicate with you about information and products. We may also use this information to offer you services and products that may be of interest to you. We use your genetic test results to provide you with personalized product recommendations. We may include your anonymized test information and self-reported information in disclosures to third parties for the purpose of research or other applications, but no identifying information will be shared without your prior knowledge and consent.

Targeted DNA may share your Personal Information under confidentiality agreements with other companies that work with, or on behalf of, Targeted DNA to provide products and services, such as a cloud hosting service or a document storage company. These companies may use your Personal Information to assist Targeted DNA in its operations. However, these companies do not have any independent right to share this information. Targeted DNA will provide information in response to subpoenas, court orders, or other legal processes as required by law. Targeted DNA will also provide information in order to establish or exercise our legal rights or defend against legal claims.

We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities or suspected fraud. We may share your Personal Information with other business entities in connection with the sale, assignment, merger or other transfer of all or a portion of Targeted DNA's business to such business entity. We will require any such successor business entity to honor the terms of this Privacy Policy.

Targeted DNA may collect information about your interactions with the Website and may combine this information with other information about you in order to customize your online experience with us. The information we automatically collect may include your IP address, referring URLs, browser and device characteristics, browsing behavior (e.g., date and time of visit, length of visit, clicks on product information or other content), and your response to our email campaigns (e.g., whether and when you open our email, the links you click).

We may use cookies, and other similar industry standard technologies to capture this information. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer or device. You may set your browser to decline cookies. We may also use third party analytics companies, such as Google Analytics, to analyze the usage of our Website for internal purposes. These analytics companies may use cookies and other tracking mechanisms to collect data about how you use the Services and provide us with aggregate information on such usage which helps us to improve the performance of our Sites.

The Website may contain links to other sites, including to those of our affiliates or third-party entities that may contain a different privacy statement. These sites may also refer you back to our Website. We recommend that you read the privacy statement of each site you visit to understand the site's privacy practices. We are not responsible for the privacy practices of sites and apps that do not link to this Privacy Policy. Targeted DNA stores Personal Information and other data using industry standard physical, technical, and administrative safeguards to secure data against foreseeable risks, such as unauthorized use, access, disclosure, destruction or modification.

Please note, however, that while Targeted DNA understands the critical importance of data security and has endeavored to create a secure and reliable Website for users, the confidentiality of any communication or material transmitted to/from the Website via e-mail cannot be guaranteed. The Targeted DNA Website is not designed for, nor intentionally targeted for, children under 18 years of age. It is not our policy to intentionally collect or maintain information about anyone under the age of 18. No one under the age of 18 should submit any Personal Information to Targeted DNA.

Our Website is operated in the United States. If you are located outside of the United States, please be aware that any Personal Information you provide to us will be transferred to the United States. By using the Website and/or providing us with your Personal Information, you consent to this transfer. If you no longer wish to participate in our program, you may close your account by sending a request to support@targetedskin.com.

Targeted DNA may still use your anonymous biomarker data for any research endeavors for which you have consented although no information will be personally identifiable to you. If your Personal Information changes, you may correct or update your registration information via your profile page. You may also correct any self-reported information entered into a survey or form by emailing a request to customer support at support@targetedskin.com and including what you would like to change.

This Privacy Policy may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve. If you have any questions about this Privacy Policy or about Targeted DNA's handling of your information, please contact support@targetedskin.com.



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